Ishara Fernando

I lead marketing at Knovik, focused on one lane: SEO, AEO, and GEO — getting the right pages found by the right search and answer engines, not spreading thin across every channel.

That means technical SEO that search engines can actually crawl and trust, AEO: structuring content so it gets cited by AI answer engines, and GEO: making sure that same content actually surfaces inside generative AI tools and chat interfaces — not just ranked by traditional search.

Outside of work, I’m a smart home enthusiast — Zigbee, Matter, HomeKit ecosystems, the whole category. It’s part of why I end up writing about smart-home and IoT topics with more depth than most marketers manage: I actually use the stuff.