SEO, AEO & GEO
Three distinct disciplines, not one blurred marketing offering. I work these three, deeply — not social media management, not general growth hacking. If a business needs to be found by search engines and cited by AI answer engines, this is the work.
SEO
Search Engine Optimization
Technical and content SEO that search engines can actually crawl, trust, and rank — the foundation everything else sits on.
A technical audit (crawlability, indexation, site speed, structured data), a content and keyword strategy grounded in real search intent, and a prioritized fix list ordered by impact.
AEO
Answer Engine Optimization
Structuring content so it gets cited by AI answer engines — ChatGPT, Perplexity, Google's AI Overviews — not just ranked by traditional search.
A content audit against AEO best practices (definition-first structure, comparison content, cited statistics, FAQ schema), and a rewrite plan for the pages most likely to earn AI citations.
GEO
Generative Engine Optimization
Making sure content is retrievable, well-structured, and trustworthy enough for generative AI tools to draw from when they synthesize answers, summaries, and recommendations — broader than any single query-and-answer pair.
A generative-visibility audit (how often and how accurately AI tools reference the brand and its content), structured data and content improvements aimed at retrieval quality, and an ongoing approach for tracking mentions across AI platforms.
How engagements are routed
Solo engagements — audits, focused SEO/AEO/GEO work — run through this site, direct with me. Team-scale marketing engagements, where the work spans multiple channels or needs a full practice behind it, run through Knovik’s SEO & Content Marketing practice, which I lead.